Pilot Testing and Implementation
The fundamental reason to conduct the urban freight DM process outlined in this Guide is to address specific freight issues by implementing policies, programs, or projects that could mitigate or eliminate the issues. Ideally, implementation of a public-sector initiative should proceed only when the agency staff is certain that it is the best course of action. Such certainty necessitates careful assessment of the input provided by all stakeholders. In some cases, pilot testing of a novel concept may be highly advisable.
Pilot testing, particularly in urban freight management, could play a key role in demonstrating to the private sector that the public sector is interested in: proceeding carefully with the implementation of new ideas, assessing the real-life impacts of potential initiatives, and implementing only those that successfully pass the pilot tests. Pilot tests provide an opportunity for all stakeholders to find out more about an initiative and mechanism so that they can decide whether to (a) move ahead with a full implementation phase or (b) stop. To fulfill that role, however, pilot tests need to be properly designed; a poorly designed pilot could lead to either a false success (a bad idea that performs well in the pilot), or a false failure (a good idea that does not perform well in the pilot).